ŻiguŻajg / Marketing & Social Media

From 2022 to 2024, I was responsible for the social media management and marketing of the ŻiguŻajg Festival, overseeing its digital presence across multiple editions.

My role included content planning and copywriting, coordination of visuals, real-time coverage during the festival, and audience outreach before, during, and after each edition. Working closely with the festival team, I contributed to shaping a coherent and engaging public-facing identity for the festival, balancing artistic sensitivity with strategic communication to reach diverse audiences and sustain long-term engagement.