Project Lead: Art Explora Foundation (France) & Spazju Kreattiv (Malta’s National Centre for Creativity)

In March 2024, the world’s first museum ship — the Art Explora catamaran — docked at the Valletta Waterfront for a 10-day itinerant festival. As the local programming partner, Spazju Kreattiv curated a vibrant ‘art village’ on the quayside featuring immersive exhibitions, live performances, and talks. This project required a seamless integration of international branding with local audience engagement, marking a significant milestone in Malta's cultural calendar.

My Role & Key Contributions I led the local marketing and communication efforts together with a team, ensuring the festival's complex multifaceted programme reached a wide and diverse audience. My involvement spanned from the early strategic phases to the final execution:

Strategic Consultation & Planning: Participated in initial stakeholder meetings and consultations to align Spazju Kreattiv’s artistic vision, Malta’s audiences with Art Explora’s global communication standards.
End-to-End Campaign Management: Managed the marketing lifecycle from the official launch to daily onsite execution, ensuring consistent messaging across all partner channels.
Digital Content Generation: Produced high-impact multimedia content, including, photography, reels, stories, interviews and video highlights, to document the festival’s residency.
Live Coverage & Public Relations: Coordinated live event coverage and media relations, facilitating press visits and real-time updates to maintain high visibility throughout the 10-day duration.
Social Media Management: Executed a comprehensive social media strategy for Spazju Kreattiv, utilising Facebook, Instagram, and TikTok to drive foot traffic to the Valletta Waterfront and increase digital engagement.
Audience Engagement: Supported the onsite team in ensuring a seamless visitor experience, bridging the gap between the immersive on-board experiences (Louvre/IRCAM) and the quayside live programming.
Brand Identity & Guardianship: Managing the public image and visual integrity of national cultural institutions and festivals.
Strategic Advertising: Designing and executing targeted advertising campaigns across social media (META) and traditional print media to drive foot traffic and event attendance.